For this year’s Halloween video we developed a workflow that bridged art and technology. Mixing film, animation, and illustration we created an original style that we hope you enjoy watching half as much as we enjoyed making.

Director: Amador Valenzuela
Production Company: the Material Group
Creative Director: Phil Rampulla
Animation/Design: Amador Valenzuela, Andrew Pabon, Kyle Fletcher, Alex Friend, Sara Kopke
Acting Debut: Kyle Fletcher
On set production: Amador Valenzuela, Andrew Pabon, Kyle Fletcher
Executive Producer: Mitch Lawin

Wardrobe from the Kmart Halloween 2011 Collection

Music: Shigeto / Ann Arbor pt 01
SFX support: Anthony Koerber

Visual style developed by Kyle Fletcher
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